The Black Rooster catches up

Chianti Classico sales increase significantly.

Consortium director Carlotta Gori sees the strength of Chianti Classico confirmed / Credit: Veronika Crecelius
Consortium director Carlotta Gori sees the strength of Chianti Classico confirmed / Credit: Veronika Crecelius

Chianti Classico recorded a 22 percent increase in sales in the first quarter of 2021. In the first months, about 10 million more bottles were sold than in the same period last year. The consortium states that the good figures were mainly due to a revival of the market in the USA and Canada. 

"This result proves the strength of the commercial structure of Chianti Classico, which is exported to so many countries in the world through a wide variety of distribution channels. The internal market is causing more difficulties because the gastronomy has been closed for months," Carlotta Gori, the director of the consortium, comments on the quarterly balance. 

Eighty percent of Chianti Classico production is exported to over 150 countries. In 2020, however, the Black Rooster DOCG had registered an eight percent drop in sales. vc

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