Barefoot, one of the United States’ most popular wine brands and the self-proclaimed “world’s most-loved wine brand” may be becoming just that. According to recent media reports, Barefoot recorded a 32 percent increase in volume sales in the British grocery segment in the year up to January 2021. During the reporting period, Barefoot outperformed the overall wine category by 19 percent, making them the best-selling brand during this period.
Citing both its established and newly-released products as the reason for the brand’s success, Barefoot is now reportedly recognized by 56 percent of UK consumers. kw