On the occasion of Henkell Freixenet's annual press conference, we exclusively asked Dr. Andreas Brokemper about his view of the future of the wine trade:
What are your expectations for the future?
Brokemper: We are optimistic. There are still imponderables, but it is foreseeable that the vaccination against the Corona virus will now proceed quickly. It is important that people regain a sense of security. People want to travel again, go out and experience something outside their own four walls. In the past few days, outdoor pubs have reopened in England, which has been incredibly well received. People are thirsting to go out again.