NFTs and fine wine – the ultimate pairing? 

Blockchain technology’s future in wine becoming more widespread. Will it last?

Kimberly Webb about the future of fine wine collecting.

NFTs offer a lot new business opportunities
NFTs offer a lot new business opportunities

You may have heard how NFTs (non-fungible tokens) are transforming the world of digital art. Even world-class museums, such as the Uffizi Gallery in Florence, are turning to NFTs to boost COVID-related revenue crashes and to reengage visitors after shutdowns. Last week, Uffizi sold an NFT of Michelangelo’s Doni Tondo for €140,000. But do you know about NFTs and the world of collectible wine? Some winemakers are turning to the digital certificates to authenticate provenance and to see future returns on resales of their wines. Fine wine traders and collectors are getting involved, too.

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