Winery customers as brand ambassadors

As more winery sales go digital, branded gear proves to be a winner. 

Roger Morris has explored the world of wine merchandising.

Why not offer groceries to pair with the wines?
Why not offer groceries to pair with the wines?

If you are a winery owner, an image of a group of friends or family being served a bottle of your wine with its beautiful label clearly visible may appear to be the ultimate in generating revenue while also building up your brand image. But what if you could recruit those same loyal consumers to become your brand ambassadors – and buy merchandise from you to do so?

Today, many producers around the world who sell wine on their websites are adopting a broader sales strategy, one that garners extra revenue when online buyers fill their virtual checkout carts with branded merchandise that appeals to their wishes – ones perhaps they did not even know they had. 

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