The rise of the virtual wine tasting

Although wine is a tactile pleasure, Covid-19 is driving it into the digital space. Jason Sych reports on the pivot to virtual.

Andre Ribeirinho, founder, Adegga and Portugal Wine Week
Andre Ribeirinho, founder, Adegga and Portugal Wine Week

Covid-19 has begun to redefine how business is done, and the wine industry is no exception. Social distancing is one of the most noticeable effects of the pandemic, as trade shows, nightclubs and wine bars become off limits.

But rather than wait for things to get back to normal, many wine professionals are embracing change and moving their events online, from wine tastings to wine fairs.

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