Talking decision making with Jean-Guillaume Prats

Felicity Carter speaks to Jean-Guillaume Prats the CEO of DBR (Lafite), about the challenges of balancing innovation and tradition, and how to make business decisions.

Jean-Guillaume Prats by Didier Cocatrix
Jean-Guillaume Prats by Didier Cocatrix

Jean-Guillaume Prats was born and raised in the Médoc, Bordeaux before his studies at the European Business School took him to Paris, London and Madrid. After graduating, he worked at the CIC bank in London, before returning to Bordeaux in 1994. In 1998 he became CEO of Château Cos d’Estournel, a Second Growth, which belonged to his family, although by the time he left in 2013, it had been sold twice. He then became president of the wine division of luxury house LVMH, before being appointed president and CEO of Domaines Barons de Rothschild (Lafite) in 2018. There he oversees a distinguished portfolio that includes châteaux in Bordeaux and Sauternes, and wineries in China, Chile, Argentina and Languedoc. The crown jewel is Château Lafite Rothschild, one of the most renowned wine properties in the world.

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