Constellation Brands sold around 30 brands to Gallo at the beginning of the year. The reason? They no longer fit into the company's "premiumisation strategy". But what does "premium" mean for the mega corporation? And what does the focus on premium brands mean for the German market?
Louisa Kretschmer, Sales Manager EMEA (Europe, Middle East, Africa), Sandro Sartor, Managing Director EMEA, and Taco Lucassen, Sales Director EMEA, answered our questions.
How important is the German market for Constellation Brands?
Sandro Sartor: Of course Germany is important. It is one of the largest import markets in the world. This makes it an important market for Constellation Brands, not only for our US brands, but also for our brands from Italy or New Zealand.