The turnaround conference

Wine2Wine, held in Verona every November, offers practical information for the wine trade. Felicity Carter reports on some interesting sessions.

Stevie Kim
Stevie Kim, founder, Wine2Wine

Now in its fifth year, Wine2Wine is one of the most interesting wine business conferences on the calendar. Not because it’s glamorous, held as it is in a hall on the outskirts of Verona. But what the event lacks in architecture, it makes up for in content. CEO Stevie Kim brings in speakers who focus on practical aspects of the wine business: how to get into the Chinese market; what works in Sweden; how to communicate effectively to consumers; how to make a pitch to US distributors. The information is both interesting and practical.

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