The first ProWine Tokyo took place with nearly 200 exhibitors from 20 regions. Germany's leading wine competition MUNDUS VINI, organised by Meininger Verlag, took some of its winning wines to Japan.
In the duel between ProWein and Wine Paris, Vinitaly has sometimes been overlooked recently. However, the Italian trade fair has no need to shy away from comparison, even with international visitors.
The leading international trade fair ProWein wants to reinvent itself. In order to maintain its lead over the growing competition from Wine Paris and Vinitaly, it is striving to spread optimism in the industry - among other things with its new slogan "Discover The Taste of Tomorrow", as Messe Düsseldorf reports.
The 30th edition of ProWein was less of a celebration than the organisers might have wished, thanks to difficulties created by German airline and railway workers.
As a hub for exchange, the fair remains a gift to the wine industry. A commentary by Clemens Gerke, Editor-in-Chief of WEINWIRTSCHAFT, our German sister publication.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
