Until now, alcohol-free and dealcoholized products were found in all exhibition halls at the stands of the respective exhibitors. In 2023, they are to be presented in one area in Hall 1. There, trade visitors should be able to obtain comprehensive and efficient information about this upcoming sector. Lectures and panel discussions on the topic will also take place here. The companies that will showcase their non-alcoholic range in Hall 1 include Schlumberger, Peter Riegel and Schloss Wachenheim.
An important part of the World of Zero is the tasting zone, which is being created in cooperation with Meininger Verlag. “We are very pleased that we can offer this on-trend topic a perfect platform at ProWein 2023. The annual, professional alcohol-free tastings as well as the editorial competence of Meininger Verlag form the basis for this successful partnership”, says Michael Degen, Executive Director Messe Düsseldorf, summarizing the reasons for the cooperation.
For further information about other activities of Meininger Verlag before and at ProWein 2023, see HERE.
