Europe's First No- and Low-Alcohol Trade Fair

Next year, Amsterdam will be home to NabLab, the first event dedicated to beverages with little or no alcohol.

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Alcohol-free trade fair in Amsterdam (Photo: Arcady/AdobeStock)
Alcohol-free trade fair in Amsterdam (Photo: Arcady/AdobeStock)

The Netherlands-based drinks platform NabLab is exploiting the dynamic growth in sales of non-alcoholic and low-alcohol beverages by launching Europe’s first event focused on the sector: a two-day trade exhibition between 3 and 4 April 2023 at the Taets Art and Event Park in Amsterdam.

NabLab 2023 will include a wide range of beverages from giants such as Heineken and Diageo as well as start-ups in an event aimed at “promoting healthy living and the mindful consumption of alcohol.”

Alongside the exhibition, the festival-like event will feature talks on a Mainstage by international speakers including Meininger’s Robert Joseph, a Story Corner where ‘grand stories and mindblowing insights’ will be on offer, an Experiment Garden (‘insightful and creative experiments’) and finals of two competitions, the NabLab Challenge ‘powered by Brussels Beer Challenge’ and ‘the Mindful Mixologist’.
 

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