Consumers can already order all sorts of things via smartphone using numerous apps. In the wine trade, mobile applications tailored specifically for wine purchases are still rare. However, shopping via app is becoming increasingly common.
Drizly was supposed to reinvent DtC, offering consumers a way to access wine and other drinks whenever they wanted. Jeff Siegel reports on what went wrong.
E-commerce specialist for spirits, Flaviar, has marked its entry into the wine market with the purchase of Wine-Searcher. This move promises to bring more convenient shopping experiences and integration of artificial intelligence.
Amazon’s lack of focus on the wine sector has made the platform an attractive option for German distributors who have learned how to exploit it. Felix Bodmann explains.
Although the pandemic gave a boost to online wine sales, online retailers have to work harder now. But, says Sarah Phillips McCartan, there are big rewards to be found online for those who get it right.
The Swedish Supreme Court has ruled that online marketing and sales of wine from abroad may now be allowed as a private import, even if a Swedish parent company is involved in the administration of the company. Anja Zimmer takes a look at the background.
Corona gave online retail a fat boom. With the return to more normality, the boom also slowed down. However, a decline of e-commerce is not to be expected.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
