Consumers can already order all sorts of things via smartphone using numerous apps. In the wine trade, mobile applications tailored specifically for wine purchases are still rare. However, shopping via app is becoming increasingly common.
The 30th edition of ProWein was less of a celebration than the organisers might have wished, thanks to difficulties created by German airline and railway workers.
More than 500 winegrower families in the cooperative Deutsches Weintor – the Gateway to German Wine – have joined forces on some 750 hectares of vineyards to produce top-class wines, including the excellent collection known as Blue Fish.
Wine sales are falling worldwide, but since when? Is it the result of a long-term trend or just an acute shock due to the global economic situation? Figures on trends and exceptions.
Much has changed in recent years: a new matchmaking app for smartphones has been introduced, limited free Wi-Fi is now available, and the admission tickets for Messe Düsseldorf no longer include public transportation. Here's a brief overview.
From morning until late afternoon, the ProWein days are dedicated to discovery, negotiation, and networking. Afterward, it's time to relax by participating in one of the many Wine & Dine opportunities, joining a champagne tasting, or perhaps visiting a fine restaurant with an extensive wine list. Here are some exciting suggestions from Wolfgang Fassbender.
Never before has the Meininger publishing house been as prominently represented at ProWein as in 2024. Meininger Verlag offers an extensive seminar program at its booth and highlights its multifaceted expertise in wines, spirits, and non-alcoholic beverages across three tasting zones. And on the day before the fair, the company kicks off the major industry gathering in Düsseldorf with Meininger’s Wine Conference and the Meininger Award.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
