Wine in German food retail

Food retail is the most important sales market for wine in Germany. An overview of how the category is currently developing.

Most wines in Germany are sold in supermarkets
Most wines in Germany are sold in supermarkets

The German food retail trade did good business with still wine in the first half of the year. This is primarily due to an increased average price, as sales are down compared to the previous year.


Development of sales revenue

Development of sold units


After one year of Corona, hording among buyers has reduced. German wine successfully defends its position as the sales share remains very stable.


Distribution of sales revenue according to origin


Distribution of sold units according to origin

Source: IRI

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