The opportunity of a lifetime

When experts gathered to talk about the American wine market, the news was both sobering and surprisingly positive. Felicity Carter reports.

Rob McMillan/Robert McClenahan
Rob McMillan/Robert McClenahan

The US wine industry is still growing and there are still plenty of opportunities to be found, according to a panel of experts. In late May, Rob McMillan of the Silicon Valley Bank convened a webinar to look at the consequences of the pandemic on the wine trade and discovered the news is both devastating — and good.  

He began by pulling up a slide of what happened on 20th March in California, when Governor Gavin Newsom ordered the state to “shelter in place”. It showed a dramatic 44 percent decline in restaurant and tasting rooms, a catastrophic situation for small wineries.

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