Annually, the ProWein Business Report spotlights the wine industry's paramount issues. A unanimous consensus emerges on rising costs as the primary challenge. However, opinions diverge on strategies to counteract consumption decline. Alexandra Wrann reports.
The terms New World and Old World have been used for decades to distinguish between countries of origin. M.Sc. Melissa Lohmeyer, Prof. Dr Gergely Szolnoki and Prof. Dr Siegfried Pöchtrager ask if these terms are still meaningful.
Warning labels, advertising bans and price changes could upend the European wine industry. Frederik Nikolai Schulz and Jon Hanf from Hochschule Geisenheim University report on current developments in European alcohol policy.
Not only is the US the world’s biggest wine market by value, but few countries can offer the variety of wines, regions and styles available to American consumers.
A consumer survey done by Hochschule Geisenheim University shows that wine-interested consumers in Germany expect transparency around ingredients. Prof. Dr Simone Loose presents the findings.
Energy costs, supply chain issues and the economic crisis - these are the topics that are of the greatest concern to the wine industry in 2022 and 2023. This is the conclusion of the ProWein Business Report, for which Geisenheim University surveyed a total of 2,500 industry representatives from 47 countries in November 2022.
Ukraine has recently begun to rediscover its winemaking, receiving international recognition, obtaining ever higher marks at international competitions. However, all these challenges were nothing compared to the problems, which Ukrainian winemakers face due to the Russian invasion and war, which started in February 2022. Guest article by Jenia Nikolaichuk, Ukrainian wine expert and Andrii Tarasov (Hochschule Geisenheim University).
An all-day forum presented various blockchain applications and their relevance to marketing. Michael Paul Kramer offers us a look to the most inspiring research and developments to come.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
