The South Korean wine market is showing impressive growth. Behavioural shifts that evolved during the global pandemic, such as drinking at home, ordering and studying wine online, are becoming more widespread. New categories like natural, orange, biodynamic and lower alcohol wine are spiking consumer interest, and the demand for wine education is surging. The increasing popularity of wine amongst younger drinkers indicates additional growth opportunities for brand owners and producers. Louise Hurren reports.
Would-be wine exporters have always focused their attention on the long-established UK and excitingly dynamic US markets, but, as Felix Bodmann reveals, Germany deserves to be taken very seriously – provided you know who to talk to.
Canada’s second largest province after Ontario, Québec is a wine market unlike any other in North America. The continent’s only region with a French-speaking majority, it boasts the highest per capita wine consumption at 24 litres according to a USDA 2021 report. Michaela Morris tells us more about the peculiarities of the market.
Austria has long secured its niche as a prime origin for unique world-class wines. The tiny country is responsible for only one percent of global wine production, but sets benchmarks with innovative concepts. Julia Sevenich reveals the people behind the industry.
Finland is a beer drinking country where craft ales are currently booming. Nearly half - 47% - of all alcohol consumed is beer, compared to just 19% for wine. But wine is fighting for its place. Petri Pellinen reports.
The wine industry of the Cape has had an even more turbulent time during the pandemic than most of its counterparts elsewhere. James Lawrence reports on how it is fighting back, and key players in its industry.
Despite the impact of Covid 19, this giant South American market has recorded the highest growth over the last year. Marcelo Capello, Brazil's leading wine commentator provides insights into the people who make this happen.
Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.