In the middle of 2021, US wine professionals learned of the launch of a new digital platform to stand alongside Vivino, WineSearcher and CellarTracker. The brainchild of wine-tech entrepreneur Paul Mabray, its aim was to help consumers find wines they already knew about, and to discover new ones. Part of the model involved the creation of high quality journalism in the shape of a platform called the Drop. Edited by Erica Duecy, previously of Vinepair and Felicity Carter, former editor of this publication, and with a range of illustrious contributors, it rapidly won recognition and praise from those who were aware of it.
A year after its launch, following the failure to raise a third round of funding, after the earlier investment of $7m, despite recurring revenue of $600,000 that apparently exceeded initial projections, the Drop has effectively closed and Mabray is looking for partners to enable his business to achieve its objectives.
In this exclusive, lengthy interview, he answers some tough questions.
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