Marketing & Wine tourism

How to get consumers to pay more for their wines

The expensive rosés now appearing on the market are following a time-honoured strategy. Robert Joseph explores the psychology of pricing.

A very serious discussion about wine advertising

Wine advertising is lacking in humour, asks Robert Joseph. He thinks it’s time that marketers lightened up.

The (often) overlooked way to make money in wine

It seems so obvious that it’s almost not worth mentioning – to make money, you have to make sales. And yet, says Robert Joseph, the wine trade rarely thinks about who is doing the selling.

Where next for wine tourism?

Felicity Carter looks at some disturbing trends and asks what they mean for the wine experience economy.

To sell wine, get on the phone

The humble telephone is one of the most overlooked sales channels in direct to consumer marketing. Felicity Carter hears from an expert on how to use it.

Burgundy sets its Cités on tourism

After seeing the great success of Bordeaux’s Cité du Vin, the notoriously private Burgundians have decided to go bigger and better. Roger Morris reports.

Wines are judged by their covers

Wine professionals spend a lot of time honing their blind tasting skills, while overlooking the importance of the package says Robert Joseph.
 

The rise of the virtual wine tasting

Although wine is a tactile pleasure, Covid-19 is driving it into the digital space. Jason Sych reports on the pivot to virtual.

An American educator in Paris

Tanisha Townsend is helping consumers understand wine, one Parisian bar at a time. She spoke to Felicity Carter.

Pixelate your wine business

Jason Sych discovers a simple Facebook tool that has helped one wine retailer to increase sales by 30%.

Wine apps that will make life easier

L.M. Archer does a round-up of wine apps that have proven useful across different wine sectors, from wine production through to sales and marketing.

The wine tourism network

The Great Wine Capitals network is 20 years old. Roger Morris finds out what it’s all about.

The wine lovers of Kuala Lumpur

Young consumers in Malaysia’s capital are beginning to adopt wine. Debra Meiburg MW reports.

Japan's sparkling wine market

The Japanese have a strong interest in sparkling wine. Roddy Ropner looks at what they’re drinking.

Advice on doing business in Japan

Japan is an important market for wine, though not an easy one. James Lawrence gets advice on doing business there, from four people who know the market well.