Marketing & Wine tourism

Wine with added health claims

Consumers on the West Coast of the USA are clamouring for wines with lower sugar and alcohol. Jeff Siegel reports.

The impact of wine tourism on Germany

Professor Gergely Szolnoki and Maximilian Tafel from Hochschule Geisenheim University report on a study done to understand the importance of wine tourism in Germany.

The emerging German drinker

This year’s Meininger’s International Wine Conference put the next generation of wine drinkers under the microscope. Felicity Carter reports.

Creating virtual wine trips

After travel to wine regions became impossible, people began experimenting with virtual travel. Jacopo Mazzeo looks at how to make them work.
 

Six easy ways to improve a winery website

Writer Meg Maker recently surveyed wine communicators to find out what most delighted and annoyed them about winery websites. She discovered they wanted six simple changes to websites.

Speaking of the land

Rebecca Gibb MW looks at the thorny issue of cultural appropriation in wine marketing in New Zealand.

Wine solves a problem for Hollywood

In a world where cinemas are shuttered and Netflix is cheap, how do you get people to stream new movies? You offer them wine. W. Blake Gray has the story.
 

A clean sweep of the market

A social marketing wine company is spreading the gospel of “Clean-Crafted” wines. Felicity Carter reports.

The dirt on clean wine

The clean wine trend seems to have sprung up from nowhere but, says Felicity Carter, it needs to be taken seriously.

A look at Dry Farm Wines

Todd White has taken natural wine from a niche to an online juggernaut, by using the language of health while disparaging conventional wine. He talks to Felicity Carter.

Revolution comes to Burgundy

A Silicon Valley entrepreneur is trying something different. If he succeeds, a lot of wineries stand to benefit. Felicity Carter reports.

The UK adjusts to a new reality

Richard Woodard looks at the impact that the Covid-19 restrictions have had on the wine sector.

Selling wine through Shopify

The pandemic has convinced both wine merchants and wineries to head online. James Lawrence explores an increasingly popular e-commerce tool.

European wineries consider direct-to-consumer

US wineries are adept at selling direct to consumer, but it’s a sales channel that has rarely appealed to Europeans. James Lawrence finds evidence that’s changing.

How to get consumers to pay more for their wines

The expensive rosés now appearing on the market are following a time-honoured strategy. Robert Joseph explores the psychology of pricing.