There are brands that have defined the wine market. Maybe they brought a whole new group of consumers to wine. Maybe they changed the way that a category of wine was made. Maybe they opened up a new niche. Here, in the first of our two-part series, is a look at the brands that broke through.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.