US wineries are adept at selling direct to consumer, but it’s a sales channel that has rarely appealed to Europeans. James Lawrence finds evidence that’s changing.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
