Issue 4, 2018 of Meininger's Wine Business International magazine

What’s it worth?

While some in the wine trade search for rational formulae, Roger Morris reports that simple logic is often simply wrong. Price is in the mind of the buyer, not the seller.

Marlborough’s seasonal workers

Vineyards worldwide are suffering from labour shortages. Rebecca Gibb MW looks at how one region is tackling the problem.

Russia's influencer

Despite severe restrictions on the dissemination of information about alcohol, Russia still has some influencers. Anton Moiseenko reports.

Poland’s wine communicators

The world’s exporters are increasingly interested in the growing Polish wine market. Wojciech Bońkowski introduces the communicators connecting the public to wine.

The language of wine

Should China adopt a Western lexicon of wine, or one forged by its own people? Jeni Port looks at the thorny issue of translation.

The inbox door opener

Marketers love email because the data shows it works – if the timing and content are right. Rebecca Gibb MW reports.

The power of metrics

The beauty of social media marketing is that the payoff can be measured. Jeff Siegel tracks three examples.

Who’s Who New York

The power players of New York are a tough crowd. But if you want to put your wines on the menu of the Big Apple, you need to know who they are. Jeff Siegel reveals all.

Wine heads north

Climate change may be damaging southern regions, but it’s opening up northern ones. Elsebeth Lohfert gets on the bus of a very cool climate symposium.