Although wine sales have been strong in relation to other retail categories, the world of wine has still been hit hard by the pandemic and subsequent lockdowns. Wineries with no distribution through retail have been particularly hard hit. Jason Sych asks four wineries how they have navigated the crisis.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.