The US may be the most lucrative wine market in the world, but it’s also one of the most difficult. Liza B. Zimmerman consults the relationship consultants.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.