Features

Analogue – Dialogue

Finally, in-person trade fairs are returning! Messe Düsseldorf is in the starting phase of gearing up for the upcoming presence events. Successful trade fairs in Asia have helped the Rhinelanders and, after two years, ProWein will also be back in the race at the end of March 2022.

Bastian Mingers is the experienced trade fair professional at the helm of ProWein and he has a competent trade fair team behind him. We wanted to find out first-hand how ProWein is approaching the new start and what exhibitors and visitors can expect. 

NFTs and fine wine – the ultimate pairing? 

Blockchain technology’s future in wine becoming more widespread. Will it last?

Kimberly Webb about the future of fine wine collecting.

Cool Breizh

Producers turn to Brittany, on the Atlantic edge of Europe, to make fresh, lighter styles of organic wine. If quality wine can be made in Britain, it can be made further south in Brittany, say wine producers in France.

Barnaby Eales reports about an emerging region.

Vino Nobile makes strong gains

The Consortium presents positive figures and new single vineyard classifications.

Winery customers as brand ambassadors

As more winery sales go digital, branded gear proves to be a winner. 

Roger Morris has explored the world of wine merchandising.

Austria’s Green Wave continues to gain momentum

Austrian wine growers take a leading role in environmentally conscious production of high-quality wines. Authentic expression of terroir and sustainability are the goals.

Bordeaux's grape revolution

Climate change is causing profound changes - also and especially in the world of wine. Sooner or later, heat and drought will likely affect every region, no matter how prestigious it may be. In Bordeaux, the topic has long been on everyone's lips. One solution: adapt the variety mix.

James Lawrence has asked around in Bordeaux.

The Top 10 US wine and spirits PR agencies

Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.

The Top 10 US wine and spirits PR agencies

Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.