Most wine writers presume that English Sparkling wine is destined for international success. Indeed, some have compared the young industry to the one that sprang up in New Zealand in the 1980s. Robert Joseph has his doubts.
The vibrant young English wine industry has been hit by Post-Brexit and Covid costs, labour shortages and severe export hurdles. A rise in domestic sales has helped soften the blow. Barnaby Eales has the story.
Comparative analysis by Agence Bio/ISWR and Meininger’s of organic wine production and consumption reveals that becoming a certified producer is of greater appeal in the Europe and the US than in other parts of the New World.
Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.