Germany is the world’s biggest import market by volume, but it can be a difficult place to do business. The market is highly fragmented and divided into distinct regions, and consumers stubbornly resist paying higher prices for their wines. James Lawrence speaks to exporters who have achieved success, regardless of the obstacles.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.