Consumers no longer just drink wine — they also make pilgrimages to its origins. As Roger Morris reports, Bordeaux’s efforts are burnishing the region’s reputation.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.