A group of wineries in Austria has got together to develop their own classification system. Their first problem – what criteria should they use? Felicity Carter reports on where they’re up to.

An interview with Robert Mielżyński by Robert Joseph 

Marketers love email because the data shows it works – if the timing and content are right. Rebecca Gibb MW reports.

The beauty of social media marketing is that the payoff can be measured. Jeff Siegel tracks three examples.

The power players of New York are a tough crowd. But if you want to put your wines on the menu of the Big Apple, you need to know who they are. Jeff Siegel reveals all.

Climate change may be damaging southern regions, but it’s opening up northern ones. Elsebeth Lohfert gets on the bus of a very cool climate symposium.

South Africa’s Charles Back created a wine tourism template at Fairview that has been hugely influential. Michael Fridjhon explains.

Japanese wine consumers have a wide and deep range of buying options. Roddy Ropner explores the major outlets.

Poland is one of Europe’s fastest-growing wine markets, with sales doubling since 2010. At 6L per capita there is still ample room for further growth, too. Wojciech Bońkowski asks the experts for advice on which approaches work best with the different distribution tiers.