Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.
Robert Joseph admits to having underestimated the sales potential of natural wine, and draws parallels with the way others may prematurely make similar mistakes when considering the future of other recent arrivals on the wine scene.
Austria has long excelled with its succulent, lusciously sweet botrytized wines and chiselled, crisp, dry white wines. Now, international fine wine critics and sommeliers at fine dining restaurants around the world are giving Austrian red wines increasing attention.
Despite the impact of Covid 19, this giant South American market has recorded the highest growth over the last year. Marcelo Capello, Brazil's leading wine commentator provides insights into the people who make this happen.
Roederer has decided to stop making non-vintage Champagne. Instead, it has announced that it will produce multi-vintage wine. Robert Joseph considers the pros and cons of making wines that reflect the character of the year, and the lessons Champagne could teach the rest of the wine world