Wine consumers in Europe’s cold north are navigating their way through big brands, a big monopoly, and vibrant restaurant wine lists, reports Ilkka Sirén.
The Republic of Finland, situated on the same latitude as Alaska and Siberia, has warm summers and 100 days of freezing-cold winters, which suggests a good market for strong red wine. According to the market experts consulted by James Lawrence, however, the market situation is a bit more complex than that.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
