Marketers advise wine producers to have a good story to tell when they approach the market. An increasing number of them also suggest that wine producers need a clear purpose for making the wines they do. But, says Robert Joseph, there's an even better reason for making wine.
There is an enormous amount of high quality information about battling climate change locked up in the wine industry, says Robert Joseph. It's time to start exchanging that knowledge.
Is it possible to make wine the traditional way? Or are people wearing rose coloured glasses about the wines of the past? Robert Joseph ponders historical wines.
The numbers, say analysts, are there for anyone who wants to read them. US consumers are drinking less and are looking for lower-alcohol products. Jeff Siegel reports.
Women over 40 are one of the most lucrative of all consumer demographics and yet they are being ignored by most wine marketers. Charlotte Hey wants to know why
The purpose of the small pour is for the customer to ensure the wine isn't corked. But what's the right response if the customer hates the wine? Robert Joseph offers some thoughts.
Tank Garage Winery caused a small storm on social media this week, when they released a wine with a pornographic label. Is there a place for such labels?
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.