Once, continuity of supply was an essential factor for almost any product that was not sold from a market stall. Then Zara introduced the notion of When It's Gone It's Gone to clothes buyers who learned to grab bargains in its shops when they saw them. The online version of that model is now being adopted by a wine industry that often has excess inventory.
Hybrid grapes used to be treated with disdain by the wine industry. Now German enthusiasm for new varieties of resistant varieties European moves against chemical treatments are helping to support their cause
The line between wines, beers, spirits, soft drinks and alternatives is becoming increasingly blurred - as Coca Cola and Constellation are demonstrating. Robert Joseph has his own opinion on the subject.