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Influencer Margot Duhancel, with the Guide Hachette

Guide Hachette adapts to compete with Vivino

The print edition of the Guide Hachette has half as many readers as it had in the past. Today, it has turned to online influencers to help it compete with online peer review platforms like Vivino

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Italy's wine exports break new record

Exports reached €3.3bn in the first half of the year.

Frescobaldi buys vineyard from controversial business and former sports tycoon

The ancient Tuscan wine dynasty acquires a vineyard in Vino Nobile di Montepulciano from Sergio Cragnotti.

Pulling back the veil: What’s the secret of post-pandemic wine sales? 

Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.

Entre-deux-Mers turns red

From 2023 name of one of Bordeaux’s best known white wine regions could appear on the labels of red wine.

Maybe they can can

Robert Joseph admits to having underestimated the sales potential of natural wine, and draws parallels with the way others may prematurely make similar mistakes when considering the future of other recent arrivals on the wine scene.

Big Isn't All Bad

'Small is Beautiful' ia a widely-held belief, while 'Big Wine' is demonised. Robert Joseph wonders whether this is fair.

Pulling back the veil: What’s the secret of post-pandemic wine sales? 

Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.

Want to sell more wine in 2021 and 2022? Focus on online branding and sales

In a three-part series, marketing expert Toni Scott gives tips for more trading success as a guest author. Part 1 is all about online presence.