Casual social interactions with coworkers are important to a company's synergy and team building. The pandemic has changed these routines. Online wine tastings became popular as an alternative to in-person gatherings.
Dr. Sophie Ghvanidze and the International Wine Business students at Hochschule Geisenheim University conducted a study to find out how companies and their employees experienced online wine tastings as team building events and whether online tastings are likely to stick around after the pandemic ends.