The vibrant young English wine industry has been hit by Post-Brexit and Covid costs, labour shortages and severe export hurdles. A rise in domestic sales has helped soften the blow. Barnaby Eales has the story.
With their purchase of Château Grand Pontet, Domaines Clarence Dillon are creating one of the largest estates in Bordeaux’s right bank – and raising fresh questions about the value of the St Emlion classification.
Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.