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December 17th 2007
The Netherlands: price conscious but open minded

by Ronald de Groot and René van Heusden

French wines lost the top spot in the Dutch market to South Africa a decade ago. Today, the market is wide open but while good value still rules, consumers are showing more willingness to dig deep.

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October 15th 2007
The Swedish market begins to open
by Thomas Ilkjaer

Sweden might look like a land of beer drinkers, but wine is actually the most widely consumed alcoholic beverage in the country. While it's already a thriving market, further changes are afoot, believes Thomas Ilkjaer.
read more
October 12th 2007
Brazil and the new latitude approach to wine

by Alfredo Hervias y Mendizabal

Brazil's emerging economy, the world's tenth largest, is an exciting place to be. While many European producers see the country's 190 million inhabitants as a potential market, the country has the potential to become a major player in its own right.

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October 10th 2007
Denmark: The open wine market of Scandinavia

by Elsebeth Lohfert

Denmark, the world's oldest kindgom, is a highly competitive market, where wines are sold at low prices by three big chains plus hundreds of boutique importers. Together the big and small operators have formed a structure that has created a large, but extremely price sensitive market for wine.

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October 7th 2007
Poland: Roads to market
by Tomasz Prange-Barczynski

Compared to the mature markets of Western Europe, the Polish wine scene is still relatively young. After years under the state monopoly, the market is developing modern distribution channels.
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October 1st 2007
Norway: Wine in the land of the Midnight Sun

by Arne Ronold MW

Since Norway signed the European Economic Agreement in 1994, the number of brands available has risen from just 500 to over 10,000. At the same time, Norwegians are trading up.

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September 20th 2007
Understanding the Byzantine Canadian wine market

by Tony Aspler

With nine monopolies and one free market, thanks to the hangovers of Prohibition, doing business in Canada can feel a lot like working in ten countries. But as they all begin to move together in a consistent fashion, are consumers’ interests being served? 

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August 22nd 2007
High volume, growing value in Germany

by Richard Grosche and Dr Hermann Pilz

For a generation, Germans have been known for their bargain hunting approach to wine. But now it seems consumers are looking for better quality. Combine that with Germany’s status as the world’s largest importer of wine and you have a wine market that’s worth a closer look.

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June 12th 2007
Finlandīs northern lights
by Mikko Montonen

The Finnish wine market once consisted of little other than Bordeaux. Today, most of what is consumed comes from Chile, Spain, Australia and South Africa. Diversity has long entered the wine glasses in Finnland, observes Mikko Montonen.
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June 12th 2007
Ireland: Celtic Tiger takes to Wine
by Monica Murphy

The Irish market is anything but identical to its British counterpart and has shown dynamics that its eastern neighbour has lacked in recent years. Its economic success, long continental the envy of Europe, has also impacted on wine consumption. Monica Murphy takes a closer look at the island’s domestic wine market.
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