The under 30s are proving keenly interested in wine in the US – yet consumption among this same group is falling elsewhere. Can the wine industry recapture the interest of this group? Experts weigh in.
One clear pattern of consumption that is emerging internationally is that people are either drinking less wine, or trading down, or both. Given the difficult financial times we live in, what can the wine trade do to keep its customers engaged?
In a market where money is tight, public relations has to work harder, whether it’s aimed directly at consumers or at gatekeepers such as wine writers. Making life even harder is the fact that so many wine publications are disappearing. In the June 2009 issue of Meininger’s Wine Business International, we asked four notable professionals for their views on how to make PR work.
In today’s world, small producers need to find different roads to market than the multinational giants, but often have neither the experience nor the funds to succeed outside their own country. Organisations like Sopexa, ICE, ICEX and Wines of California were created, often with state sponsorship, to help them, but do they do their job?
Perspectives offers a platform for professionals in diverse places to express their views. In this issue we asked key international players how packaging, new trends and cultural prejudices will affect their business in 2008. What are the threats? Where do the opportunities lie? What are their goals?
Perspectives offers a platform for professionals in diverse places to express their views. In this issue we asked key international players how currency fluctuations and weak economies will affect their business in 2008 and how they plan to address the problem. What are the threats? Where do the opportunities lie? What are their goals?
Perspectives offers a platform for professionals in diverse places to express their views. In this issue we asked key international players what are the major issues that the global wine industry and, in particular their own, will face in 2008 and how they plan to address them. What are the threats? Where do the opportunities lie?
Perspectives offers an international platform for professionals in diverse places to express their views. This issue poses several questions about the anti-alcohol lobby, the environmental impact of wine production and emerging markets.
Perspectives provides an international platform for professionals in various countries to express their views on current topics. In this issue we look at, beyond markets, two poles pulling the market into an hourglass shape. While the luxury market has pushed prices for certain goods into the stratosphere, overproduction is driving wine prices at the lower end below sustainability, putting severe pressure on brands in the fighting varietal category.
Every two years the world of wine meets in Bordeaux at Vinexpo to discuss business. It was a good opportunity for our staff to speak with five key members of the trade from five different countries about various issues affecting the industy.
