With Spain’s unemployment rate standing at about 25% thanks to global economic turbulence - plus an ongoing slide in wine consumption - it’s hard to see how Spanish winemakers could be in good shape. Surprisingly, it’s not all bad news, say Spanish exporters.
Russia is emerging as an important wine market, but it remains a difficult one. Sophie Kevany asks members of the wine trade for their thoughts and advice on dealing with Russia.
The under 30s are proving keenly interested in wine in the US – yet consumption among this same group is falling elsewhere. Can the wine industry recapture the interest of this group? Experts weigh in.
One clear pattern of consumption that is emerging internationally is that people are either drinking less wine, or trading down, or both. Given the difficult financial times we live in, what can the wine trade do to keep its customers engaged?
In a market where money is tight, public relations has to work harder, whether it’s aimed directly at consumers or at gatekeepers such as wine writers. Making life even harder is the fact that so many wine publications are disappearing. In the June 2009 issue of Meininger’s Wine Business International, we asked four notable professionals for their views on how to make PR work.
In today’s world, small producers need to find different roads to market than the multinational giants, but often have neither the experience nor the funds to succeed outside their own country. Organisations like Sopexa, ICE, ICEX and Wines of California were created, often with state sponsorship, to help them, but do they do their job?
Perspectives offers a platform for professionals in diverse places to express their views. In this issue we asked key international players how packaging, new trends and cultural prejudices will affect their business in 2008. What are the threats? Where do the opportunities lie? What are their goals?
Perspectives offers a platform for professionals in diverse places to express their views. In this issue we asked key international players how currency fluctuations and weak economies will affect their business in 2008 and how they plan to address the problem. What are the threats? Where do the opportunities lie? What are their goals?
Perspectives offers a platform for professionals in diverse places to express their views. In this issue we asked key international players what are the major issues that the global wine industry and, in particular their own, will face in 2008 and how they plan to address them. What are the threats? Where do the opportunities lie?
Perspectives offers an international platform for professionals in diverse places to express their views. This issue poses several questions about the anti-alcohol lobby, the environmental impact of wine production and emerging markets.
