Getting into an export market isn’t just a matter of finding an importer or distributor. The next hurdle is impressing the taste makers, including the wine media. In the first part of the series, our writers look at the wine media in China and Russia.
Although it ranks as the most important region for fine wine in the world, Bordeaux can be dauntingly complex to outsiders, with its archaic system. Several of authors have joined together to untangle the region.
The formula for the typical ‘Wine in China’ story is no secret. Take an anecdote about businessmen mixing Chateau Lafite with Coke. Offset it with a tale of a young professional who is “passionate” about wine and taking a beginner’s class. Throw in some customs statistics to show the market’s growth, add a few quotes from foreigners who work for wine distributors, and end with “time will tell”.
By Eduardo Brethauer for Meininger's Wine Business International
The world knows about the extraordinary export success of Chile, the South American powerhouse. But inside Chile itself, a growing body of professionals is bringing wine sophistication to a young market.
Joel B. Payne compiled this survey from questionnaires sent to almost 500 key members of the trade. The results show that in a market as fractured as Germany, and driven by discount chains, there was little consensus in many categories.
Our reader’s survey was compiled from responses to a questionnaire sent to 280 key members of the Dutch wine trade. As always, the results may be subject to discussion, but they offer insight to and a better understanding of this unique market.
This survey was compiled from questionnaires sent to 300 key members of the trade. The results show that in a market as large and fractured as the United States, there was a somewhat surprising consistency, at least in some categories.
Belgian journalist Hervé Lalau compiled this survey from questionnaires sent to key members of the wine trade. The results show a market that is as split as Belgium itself, between its French and Dutch speaking populations.