by Richard Grosche and Dr Hermann Pilz

For a generation, Germans have been known for their bargain hunting approach to wine. But now it seems consumers are looking for better quality. Combine that with Germany’s status as the world’s largest importer of wine and you have a wine market that’s worth a closer look.

by Dr. Hermann Pilz

Germany is an enormous market - and this not only for domestic, but also for imported wines. Distributional structures and price points, however, are complicated, so knowledge about the nuts and bolts of the business is essential in order to be successful.